Level1
To design a chair, we need to understand how the body behaves
To design a car, we need to understand what ‘comfort’, luxury’ and ‘power’ mean to people
To design a home, we need to understand far more cryptic concepts like ‘harmony’ & ‘joy’
Level2
Let’s bring in ecosystems now – designing cities
At this point, the patterns and abstractions become complex
Level3
Let’s move from Ecosystems to Society
Solving for Malaria eradication, Climate change, Sustainability…
At this point, we start asking – where do we start?
Designing objects was simple.
But now, with IoT and AI coming into play, designing an object like Alexa has Level3 complexity.
When designers build these objects in the future, they will face this question –
Where do we start?
The right place to start is society, not technology and algorithm.
Because, now – everything is part of an ecosystem and everything is social